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Branding and Hospitality Design

As the senior designer at Tasty Concepts (now Streetsense), Yordan Silvera led the branding for The Jefferson Hotel, an exquisite luxury destination in Washington, DC. The project began with the creation of a captivating logo that reflects the hotel's rich history and architectural grandeur, balancing sophistication with modernity. This logo inspired a comprehensive branding strategy, ensuring every element, from website design to menu and signage, embodied the hotel's opulence and attention to detail. The team's work extended to designing collateral pieces that seamlessly integrated with the hotel's ambiance, enhancing the overall guest experience. The successful execution of this project established The Jefferson Hotel as a distinctive presence in DC's competitive hospitality market, reflecting its commitment to exceptional service.

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