Yordan Silvera spearheaded a dynamic team of creatives and developers to completely revamp the website for The United Brotherhood of Carpenters and Joiners of America, a premier organization dedicated to training and representing the next generation of skilled construction professionals. The primary objective was to modernize the site with cutting-edge technology, ensuring a user-friendly experience that resonates with both members and visitors.
The project was rooted in a comprehensive UX design process, which involved extensive user research, wireframing, and prototyping. This approach allowed the team to identify and address key pain points, ensuring a seamless and intuitive user experience. Through a series of discovery meetings and in-depth interviews with key stakeholders, the team adopted a highly collaborative approach. This ensured that the redesigned website not only met the diverse needs of its users but also authentically embodied the organization's brand and mission.
Post-launch, the website saw a significant improvement in user engagement and analytics, with enhanced functionality and a visually compelling design that effectively communicates the organization's core values.
